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Make your brand the answer, not just a result
An entrepreneur who writes, teaches and builds
I have spent the last fifteen years on the same question, asked in different ways: why are some brands found and others invisible? The answer used to be search engine optimisation. Today it is something broader — being the source that artificial intelligence trusts enough to quote. I run a company that does this work for clients, I teach it to more than a thousand people a year, and I write books about where it is heading.
Since 2008

Founder and CEO of AvantGrade.com

Speaker and trainer on AI and GEO AI Search

Seven books on digital marketing
LATEST BOOK
Essere la risposta — “Being the Answer”
Neither a technical manual nor a futuristic essay, “Essere la risposta” is a clear-eyed look at the present. It charts the shift from SEO to GEO AI Search — from being visible among the results to becoming the answer the AI generates — and explains why critical thinking, real expertise and relational intelligence will be what sets people and brands apart. A book for anyone who intends to stay relevant over the next decade.
«A compendium for understanding the AI revolution»
WORK WITH ME
Three ways we can work together
Speaking invitation, training request, or a project you’d like to discuss? Write to me
Keynotes & conferences
Executive workshops & training
Consulting through AvantGrade












