eMetrics Marketing Optimization Summit 2011- Ale Agostini

How can we measure the offline marketing effectiveness through web analytics? Is the money spend in branding a worthwhile investment? Should you buy more expensive TV spots and radio ads to gain more awareness?

‎These are the questions that I’m going to answer at the eMetrics conference in Munich on april 5th 2011.

Through a case study, I will demonstrate how you can measure the influence of radio campaigns on the conversion rate of a web site and which online KPIs matter for which offline medium.