SEO for Publishing Companies at SIPA 2011: 5 Best Practices from the US – Ale AgostiniThe last week, I was at SIPA, the International Meeting of publishers in Specialized Information. In my speech, I analyzed 5 best practices from U.S. to demonstrate how implementing them could boost your SEO performance. Let’s go into the 5 best practices:
- Integrate Images and Videos into your site and optimize them: they provide a better user experience and improve indexability.
- Improve your Click Through Rate with Google Instant Preview: research show that people scan pages and after that decide whether to read them.
- Integrate Search Engines Optimization and Social Media: since web users are more social, users opinions influence other users and engines.
- Online Reputation on Search Engines: your brand reputation is based on the first page of Google’s results.
- The impact of the site structure on SEO and user: your website should reflect how user search.
Social & Search Engine Marketing Lover. Writer for HOEPLI ("Trovare clienti con Google"), Marketing Teacher for Iulm & Sole 24 h.