eMetrics Marketing Optimization Summit 2011- Ale AgostiniHow can we measure the offline marketing effectiveness through web analytics? Is the money spend in branding a worthwhile investment? Should you buy more expensive TV spots and radio ads to gain more awareness?
These are the questions that I’m going to answer at the eMetrics conference in Munich on april 5th 2011. Through a case study, I will demonstrate how you can measure the influence of radio campaigns on the conversion rate of a web site and which online KPIs matter for which offline medium.
Social & Search Engine Marketing Lover. Writer for HOEPLI ("Trovare clienti con Google"), Marketing Teacher for Iulm & Sole 24 h.