Passionate about Digital Marketing
If you are digitally targeting Italy, no matter what you want to do, you need an Italian digital marketing expert next to you! Since 1997 I helped people & companies to take full advantage of the most important digital marketing tools, from Google to the top social media like Youtube, Twitter, Facebook and Linkedin.
I am managing director and partner of leading SEO firm Bruce Clay Europe, a global Internet marketing company providing SEO, multilanguage pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and SEO tools and training. Besides that, I am marketing teacher at Iulm University & Sole 24 ore and partner of leading Italian localization provider Agostiniassociati.it . I also write for the leading Italian publisher, Hoepli: I published “ Finding Customers with Google” and ” Your Reputation in Google & social medias “.
Prior to my current assignment, I have gained 11 years of experience in digital marketing as a marketing executive in several leading FMCG firms such as Ferrero International, Campari and Bolton Manitoba. In Ferrero I learnt a lot from Michele & Giovanni Ferrero and I enjoyed managing the international marketing of boxed chocolates (or pralines if you prefer); in Campari I introduced the first digital project company wide (happyhour.it, a real failure from which I learnt a lot) and I worked on the relaunch of Crodino introducing with Andrea Montorfano the TV campaign “Gorilla” dated summer 2001 (see below my philosophical discussions with the Gorilla on the stage)
I hold a degree in Business Administration and I have been a speaker at several sessions including Adwords Experience, BE-Wizard, BIT, SIPA Munich, lulm University, SMX, Radio Rai, Eba Forum, Bocconi University. I teach at IULM and Bocconi university, Sole24ore Business School and SUSPI. I have been quoted in Repubblica, E-conomy, Finanza e Mercati Corriere della Sera (leading Italian newspaper), Il Sole 24 ore (leading Italian financial paper), MarketScope, Mark-Up and other important magazines. I have been interviewed by national TV and Radios (Radio Capital, Rai 1, Radio 24, Toptech, La3tv) and I write regularly on My Marketing, Multilingual and Bruceclay.com.
Books & articles written
I regularly collaborate in Webmarketing articles with Sole24Ore, SEMRush,Mymarketing.net, Today Advertising and the international magazine “multilingual”.
Ale Agostini, Bruce Clay, “Find Customers with Google” – Hoepli Publisher (web marketing 2.0) – II Edition, March 2014 – ISBN: 9788820359386
Ale Agostini, Antonio De Nardis, “Your Reputation in Google & social medias” – Hoepli Publisher (web marketing 2.0) – June 2013 – ISBN: 9788820356606
Ale Agostini, Bruce Clay, “Find Customers with Google” – Hoepli Publisher (web marketing 2.0) – November 2011 – ISBN: 8820348179
“Web Marketing in 2012: three Tusnami coming” – mymarketing.net, January 2012
“Guide to Google + 1″ – mymarketing.net – April 2011
“Establish your brand digitally in foreign search engines ” – mymarketing.net – April 2010
“Search engine optimization (SEO) and international branding” – multilingual May 2009
Contact me for more information