Passionate about Digital Marketing
If you are targeting Italy, no matter what you want to do, in a digital world you need an Italian digital marketing expert next to you! Since I started working, for years I helped people & companies to take full advantage of the most important digital marketing tools, primarily Google and top social media like Twitter, Facebook and Linkedin.
I am managing director and partner of leading SEO firm Bruce Clay Europe, marketing teacher at Iulm University & Sole 24 ore and partner of leading Italian localization provider Agostiniassociati.it . I also write for one of the leading Italian publisher , Hoepli: recently I published “ Finding Customers with Google”
Prior to my current assignment, I have gained 11 years of experience in digital marketing as a marketing executive in several leading FMCG firms such as Ferrero International, Campari and Bolton Manitoba. In Ferrero I learnt a lot from Michele & Giovanni Ferrero and I enjoyed managing the international marketing of boxed chocolates (or pralines if you prefer); in Campari I introduced the first digital project company wide (happyhour.it, a real failure from which I learnt a lot) and I worked on the relaunch of Crodino introducing with Andrea Montorfano the TV campaign “Gorilla” dated summer 2001 (see below my philosophical discussions with the Gorilla on the stage)
I hold a degree in Business Administration and I have been a speaker at several sessions including BIT, SIPA Munich, lulm University, Radio Rai, Eba Forum, Bocconi University. I have been quoted in Repubblica, E-conomy, Finanza e Mercati Corriere della Sera (leading Italian newspaper), Il Sole 24 ore (leading Italian financial paper), MarketScope, Mark-Up and other important magazines. I have been interviewed by national TV and Radios (Radio Capital, Rai 1, Radio 24, Toptech, La3tv) and I write regularly on My Marketing, Multilingual and Bruceclay.com.
Books & articles wirtten
Ale Agostini, Bruce Clay, “Find Customers with Google” – Hoepli Publisher (Necklace & web marketing 2.0) – November 2011 – ISBN: 8820348179
“Web Marketing in 2012: three Tusnami coming” – mymarketing.net, January 2012
“Guide to Google + 1″ – mymarketing.net – April 2011
“Establish your brand digitally in foreign search engines ” – mymarketing.net – April 2010
“Search engine optimization (SEO) and international branding” – multilingual May 2009
Contact me for more information and/or for cooperation